Joseph P. Steranka
Joe Steranka has always had a passion for sports. After graduating from WVU’s Perley Isaac Reed School of Journalism (’79), he began a career in the sports industry where he worked for the NBA’s Washington Bullets and Cleveland Cavaliers before joining the renowned sports agency ProServ where he directed marketing campaigns for sports stars and events including Arthur Ashe, Michael Jordan, Jimmy Connors and Volvo Tennis.
Mr. Steranka spent 25 years with The PGA, his final seven as Chief Executive Officer, where he guided the world’s largest working sports organization’s efforts to grow the game of golf and its tournaments both domestically and around the world. In addition to his role as CEO with the PGA, he served as Chair of the World Golf Foundation and as a member of the leadership teams for the World PGA Alliance and the International Golf Federation’s work to return golf to the Olympic Games.
Through his stewardship, the PGA developed longstanding broadcasting agreements with CBS, NBC Universal, Turner Broadcasting and others to distribute the Association’s premier events including the Ryder Cup and PGA Championship to record worldwide audiences. He also cultivated a relationship with acclaimed advertising agency Leo Burnett, leading to popular public service announcements for PGA members and steered an unprecedented new media strategy, including the creation of an alliance with Time Warner to enhance PGA.com, one of the leading golf websites.
Mr. Steranka is one of just 11 PGA Honorary Members bestowed in the storied golf Association’s history, joining a prestigious list that includes former Presidents Dwight Eisenhower, Gerald Ford and George H.W. Bush. He has received numerous awards, including the March of Dimes Sports Leadership Award (2009), the UJA Sport for Youth Award (2012) and the PGAs of Europe Christer Lindberg Bowl Award (2013).
Under Mr. Steranka’s leadership, the PGA initiated an innovative government relations programs – We Are Golf – designed to achieve legislative and public affairs goals on behalf of the $68 billion a year golf industry.
Now in his 36th year in the sports industry, Mr. Steranka continues to give back through his involvement with numerous philanthropic organizations including the School of Journalism’s Visiting Committee, the George Esper International Student Enhancement Fund, Children’s Healthcare Charities of Palm Beach Gardens, Fla., and the Folds of Honor Foundation of Owasso, Okla., for whom he chairs the Board of Directors. He also serves as a consultant for various sports and media organizations and serves on the advisory boards of Latin Business Today, Great Golf Resorts of the World, and the South Florida PGA.
Steranka’s son, Stephen, is also a WVU grad.