Kathy Quattrone (‘83 MS)
Kathy Quattrone, a native of Fairmont, W.Va., graduated from West Virginia University in 1983 with a master’s degree in journalism. She earned a bachelor’s degree in speech communications and education from Fairmont State College in 1973.
Quattrone served as executive vice president and chief programming executive of the Public Broadcast Service (PBS) until 1999. In that position, she oversaw all programs, series and specials acquired, offered and aired nationwide under the PBS logo. Under her auspices were programming administration and communications; program scheduling and editorial management; program management; fund-raising and syndicated programming; news and information programming; science, natural history and exploration programming; children’s programming; and drama, cultural and performance programming.
Quattrone joined PBS in 1987 as associate director for programming business affairs. While at PBS, she has held many positions including director of schedule management, vice president for programming and senior vice president for programming. She was responsible for diversifying program services for PBS’s member stations; developing a strategic plan for national programming; launching successful children’s programs, including WISHBONE and ARTHUR; strengthening the PBS inventory of high-quality, distinctive series and specials; launching a successful system-wide common-carriage action plan; and establishing productive alliances with program development partners.
After earning her undergraduate degree, Quattrone taught drama and communications at local high school in Fairmont. In 1976, she began her career in public television by joining WWVU-TV, (which later became WNPB-TV), in Morgantown as the assignment editor of The Mountain Scene Tonight, a weeknight news program. During her tenure at the station, she rose to producer/reporter, adult learning supervisor, and director of programming and production. She served as interim general manager during the station’s transition from West Virginia University to the West Virginia Educational Broadcasting Authority.
In 1984, Quattrone moved to Orlando, Fla., where she served as director of programming for WMFE-TV. She served on the programming advisory committee for the Eastern Educational Television Network and as council officer for the Southern Education Communications Association.