“I really think the folks at WVU gave me the confidence to continue with my style; they were really supportive.”
Jeff Moores, a professional illustrator, has worked with several major publications and companies including Time Magazine, Forbes, Newsweek, Business Week, Polaroid, and Burger King. Before moving to New York City to pursue his dream of illustration, he found humble beginnings and much of his inspiration right here in Morgantown. “I always tell people that my Freshman year at WVU was probably the greatest year of my life,” says Jeff. “WVU was just the perfect place for me.”
Jeff is the artist behind the busy, entertaining scenes of Morgantown that are often featured in some of Morgantown’s local publications, at restaurants, and during sporting events. Some of his most popular pieces include his takes on Mylan-Puskar Stadium, High Street, and Sunnyside. He is always creating new prints as well, such as his Sunnyside 2019 art that he made to update his original Sunnyside design from 1977.
Jeff operates a company called FindHarri to showcase and sell his WVU-inspired art. The name pays tribute to Harri, a little creature doodle that Jeff has been using since middle school. Jeff hides Harri in all of his art, which is a long-standing tradition. Jeff says that hiding Harri all started here at WVU: “The 1977 Sunnyside design is the first design where I hid an actual Harri…Some of my famous illustrations in Time Magazine, if you look close, you can find a little Harri. It’s kind of like a Where’s Waldo.” Hiding Harri gives everyone a fun challenge as well as a light-hearted piece of art that’s perfect for any Mountaineer.
Jeff’s WVU art began with t-shirt designs for Mountaineer Week while he was a student and years later, he began making WVU shirts and prints again. What originally started as a side business has grown in popularity since he started again over a decade ago. You can find his work on sale around Morgantown or on his websites where he sells prints and apparel, findharri.com