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Tracy Schoenadel

headshot of Tracy Schoenadel

Schoendael earned both a bachelor’s degree in 1987, and a master’s degree in 1989, from the College of Physical Activity and Sport Sciences.

She is the senior vice president and managing director of Sports for North America at SMG Insight/YouGov Sport, a company specializing in media measurement and sponsorship evaluation for the sports sector.

Schoenadel has more than 25 years of experience in the sponsorship and advertising industry. Prior to her current role, she served as United States Vice President for Sports Intelligence at Kantor Media and as executive director of the industry-leading ESPN Sports Poll.

She has previously served WVU on the Department of Intercollegiate Athletics Campaign Committee and as a member of the CPASS Board of Visitors.

Schoenadel resides in Stamford, Connecticut, with her spouse Laura.