Identity
The West Virginia University identity represents us at the most basic — and simultaneously critical — levels. It is a signature, a stamp of quality and a symbol of pride for all Mountaineers — past, present and future — to rally around. By following a few simple guidelines, we can ensure it remains consistent and unmistakably WVU.
Primary Color Palette
Instantly recognizable as West Virginia University, our core colors should dominate all communications.
PMS 124 C
CMYK 0, 30, 100, 5
RGB 234, 170, 0
WEB#EAAA00
PMS 295 C
CMYK 100, 69, 8, 54
RGB0, 40, 85
WEB#002855
Primary Alumni Wordmark
The primary Alumni wordmark consists of two elements, the Flying WV logo mark and the Alumni signature. It should be used in most instances for non-specific chapter use.
Clear Space
Maintaining ample clear space around the wordmark ensures that it remains legible and doesn’t get lost within the composition. Try to keep a proportional amount of clear space, as shown, when using logos and marks.
Alumni Chapter Lockup
Chapter lockups should be used for chapter-specific communications (business cards, letterhead, signage, etc.).